Lead Generation

The collection of high-quality data sets allows you to enter into an individual dialogue with your target group and thus turn interested parties into buyers. Attractive offers and a creative approach to potential customers’ buying incentives allow you to spur interest in your services and your brand.

Permission marketing allows you to generate leads, making it an efficient measure for the acquisition of new customers. Leads are users who consciously show interest in your products, services or brands by providing their contact details – in other words, a data record that a potential customer provides voluntarily. This information is very valuable to advertisers for the ensuing dialogue.

• Integral campaign management: Creation of advertising material, definition of objectives, determination of target groups, advice on online strategy, selection of online marketing measures
• Real-time optimisation: Own ad-server technology, evaluation of online key performance indicators
• Professional support: Experienced online marketing managers as main contact persons
• Security and transparency: Continuous monitoring of campaigns, compliance with data-protection guidelines, real-time fraud protection

Integral conception and consulting for the implementation of lead campaigns

Lead campaigns are usually characterised by their limited time-span and budget. If they have an effective concept, they can optimally support other marketing activities and be seen as an integrated part of the mix of online-media measures. Lead generation measures can be designed in a versatile and innovative way so that your target group feels optimally addressed. The possibilities range from non-cash prizes, product samples, the release of interesting content, newsletter registration, ordering of information material to participation in exclusive customer loyalty programs or test drives.

We support you in the conception and implementation of your successful campaign. We advise you on the design of advertising media and the addressing of incentives to generate as many high-quality addresses as possible. Our online marketing managers will work with you to formulate your lead campaign’s qualitative and quantitative goals, time frame and type of targeting.
 

Reach and transparency of high-quality performance marketing

We control your campaigns in our performance network and set appropriate coverage based on the target definition. Our ad-server technology optimises your campaign in real time, so that results are constantly analysed and optimised. You also receive regular reporting on and evaluation of the individual measures.

Measures for lead generation

Based on the definition of the target group and the conception of the campaign, we determine the most effective mix of measures for you. Your personal contact will discuss further measures for lead generation with you, as well as capabilities and the selection of the right reach and lead partners. We have an extensive international network and qualitative reach from various areas, which can be optimised across the board while the campaign is being managed.

Email marketing and newsletters

Double opt-in addresses can be used for email marketing. An advantage of email marketing is that it allows the precise selection of target groups. The reach and choice of partners is adjusted to your campaign and controlled in real time. We also optimise the measure by means of specific online KPIs, such as delivery, opening, click-through and finally conversion rate. We also create attractive newsletter templates.